LUXURY REAL ESTATE
COMMUNICATION PLAN SOLE AGENT MANDATE
ABOUT CARLTON INTERNATIONAL CÔTE D’AZUR - ALPES FRANÇAISES - ALSACE - COSTA DEL SOL - ALLEMAGNE
With thirty years of experience on the Côte d'Azur, Carlton International is recognised for its position at the top of the market. To meet the expectations of a discerning clientele, Carlton International has brought together a team of highly qualified consultants from around the world, each with genuine, in-depth property expertise and an intimate knowledge of the regions in which we operate, from the coast to the mountains. Carlton International maintains a constantly evolving portfolio of distinctive properties, characterful residences, and exceptional villas and apartments, curated to satisfy the most demanding clients.
Service, is the corner stone on which our reputation has been built.
Philip Weiser, Founder
OFFICES
Valbonne - Val d’Azur 2555 route de Biot 06560 Valbonne +33 (0)4 92 94 09 94 Strasbourg 4 place de Bordeaux 67000 Strasbourg France +33 (0)6 63 67 76 50 Baden-Baden Hochstraße 34, Baden-Baden, Germany +49 (0)172 375 0007 Marbella Av de Manolete, 20, Centro Romano Local 9, Nueva Andalucía, 29660 Marbella, Málaga Espagne +34 952 76 60 67
Direction générale 1240 Route des Dolines Buropolis 2
06560 Valbonne +33 (0)4 93 95 11 11
OUR SERVICES
Cannes 9 rdpt Duboys d’Angers 06400 Cannes +33 (0)4 93 99 43 08 La Garde-Freinet 34, Rue Saint Jaques 83680 La Garde-Freinet +33 (0)4 94 79 92 93 Antibes 9 rdpt Duboys d’Angers 06400 Cannes +33 (0)4 93 99 43 08
Valuation service Sales and marketing advice Luxury villa rentals Purchase advice and support
Legal, banking and financing services Property management department Interior design and renovation
Carlton International's mission is to continually seek out and offer the very best to its clients: service, selection, and expertise. We provide our clientele with investment advice, an impartial assessment of their needs, and precise insight into market trends. Our crest reads "Fidus et Audax" — Faithful and Bold. Service and confidentiality are the cornerstones of Carlton International's reputation. OUR MISSION
Saint-Paul de Vence 1119, Route de la Colle 06570 Saint-Paul-de-Vence +33 (0)4 22 32 62 62 Saint-Jean-Cap-Ferrat 3 avenue Claude Vignon 06230 Saint-Jean-Cap-Ferrat +33 (0)9 81 10 11 56
Saint-Tropez 3 place Raphaël de Garezzio
Château de Suffren 83990 Saint-Tropez +33 (0)4 98 12 12 63
EXCLUSIVE MANDATE-COMMUNICATION PLAN
PROPOSED MARKETING ACTIONS
Professional photography and video
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SitCarlton International website
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Advertising on property portals
03
Campagne emailing #1 - Newsletter exclusivité réseau Carlton Group
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Email campaign #2 — Collection newsletter, Carlton Group network
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Our marketing actions are designed to maximise the visibility and appeal of our properties among a targeted clientele. They include the creation of striking visual content (photography, video), the management of email campaigns and digital campaigns across social media (organic and sponsored posts), as well as the use of communication tools such as brochures, e-brochures, and private events. These actions are intended to attract qualified prospects and underscore the exclusivity of our offering.
E-brochures and printed brochures
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Content creation and social media campaign. Posts: organic & paid
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03
EXCLUSIVE MANDATE-COMMUNICATION PLAN
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PROFESSIONAL PHOTOGRAPHY & VIDEO
Standing out in a competitive market: In the prime property sector, impeccable images and video allow your property to distinguish itself and appeal to a discerning clientele in search of excellence and distinction. An immersive experience for buyers: High-quality visual content immerses buyers in the singular world of your property, allowing them to picture themselves living in an exceptional setting straight away, even from a distance.
Enhancing the property: Professional photography and video capture the finest details and bring out the architecture, the high-end materials, and the exclusive appointments of your property, delivering a visual presentation worthy of the standing expected. A memorable first impression: A quality visual creates an immediate emotional impact, sparking the interest and curiosity of prospective buyers from the very first moment. A carefully considered presentation reinforces the sense of rarity and exclusivity.
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COMMUNICATION PLAN PROPOSAL – EXCLUSIVE LISTING
WEBSITE CARLTON INTERNATIONAL 02
FEATURED ON OUR WEBSITE
Exclusive placement on the homepage: A major asset for your property. The property will be given exclusive prominence on our homepage, one of the most visited sections of our site. This privileged visibility offers prime positioning from the moment visitors arrive, maximising the chances of capturing prospective buyers' attention at first glance. Increased visibility through our targeted audience, made up of high-net-worth clients. A refined presentation with HD photography and video, detailed descriptions, and virtual tours, showcasing every distinctive aspect of the property. Global reach with international buyers who regularly browse our site in search of exceptional properties.
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EXCLUSIVE MANDATE-COMMUNICATION PLAN
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ADVERTISING PROPERTY PORTALS
Our partner portals, specialising in prime property, draw an international audience of buyers seeking high-end homes. This ensures your property is placed directly before clients ready to invest in exceptional properties. Maximum exposure to a qualified clientele Enhanced credibility through recognised platforms Optimised presentation using professional tools International reach, worldwide visibility Performance tracking and strategic adjustment Time saved and a shorter time to sale FEATURED ON OUR PARTNER PROPERTY PORTALS
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EXCLUSIVE MANDATE-COMMUNICATION PLAN
04
TARGETED EMAIL CAMPAIGN
05
Through high-definition visuals, digital brochures, and video, we bring out every aspect of the property to capture the attention of prospective buyers. Descriptions are carefully written to tell the story of the property and reinforce its distinctive character. Personalised calls to action invite recipients to arrange private viewings. Finally, distribution is targeted, ensuring every send reaches highly qualified prospects and thereby maximising the prospects of a sale. #1 / EXCLUSIVITY NEWSLETTER
A dedicated exclusivity newsletter featuring your property.
#2 / COLLECTION NEWSLETTER A collection newsletter featuring your property among a prestigious, carefully curated selection.
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EXCLUSIVE MANDATE-COMMUNICATION PLAN
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E-BROCHURES & BROCHURES
Our printed brochures are essential tools for showcasing our exceptional e-brochures and properties. They offer an elegant, detailed presentation, highlighting the distinctive features and prestige of each residence. As genuine expressions of the Carlton brand, they convey a message of exclusivity while creating an emotional connection with our clients. Whether digital or printed, they enhance the client experience offering convenient access or a refined touch during private viewings.
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COMMUNICATION PLAN
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SOCIAL MEDIA CAMPAIGN
Deploying a campaign that combines organic and sponsored posts across social media allows us to maximise impact by effectively reaching both our existing audience and new prospects. Organic posts foster authentic engagement with our community, highlighting exclusive details about the property. Sponsored posts, through precise targeting, increase visibility among a wider clientele notably high-end prospective buyers amplifying the reach of the listings. This combination ensures an optimal online presence while actively drawing attention to this exceptional property.
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FOR ANY ENQUIRIES, CONTACT US.
Head Office 1240 Route des Dolines Bureaupolis 2
06560 Valbonne +33 (0)4 93 95 11 11
Discover our website and our prime properties.
www.carlton-group.com - info@carlton-group.com
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