LUXURY REAL ESTATE
THE BRAND LICENCE
1 2 3 4 5 6 7 8 9
WHO ARE WE ?
WHO ARE OUR LICENSEES ?
OUR STRATEGY
OUR MISSION
OUR OFFER
MARKETING PACKS & TOOLS
MONTHLY TIMELINE
OUR LICENSEES
BECOME A PARTNER
WHO
ARE WE ?
TEAM OF 50 CONSULTANTS MULTILINGUAL & DYNAMIC
30 YEARS ON THE FRENCH RIVIERA MARKET
A PRESTIGIOUS INTERNATIONAL NETWORK
SPECIALIST IN PRESTIGE REAL ESTATE
DEDICATED TEAMS TO MAXIMISE OUR DEVELOPMENT
Our vision is to create a prestigious network thanks to a strong and international brand.
INDEPENDENT REAL ESTATE CONSULTANTS
To be recognized as experts in our geographical area with a specific understanding of local market tendencies.
OPEN TO NETWORKING
IDENTIFY WITH A STRONG BRAND
We aim to exceed expectations by using the right connections and exploiting the Carlton International Brand Network. Our dedicated teams aspire to o er anexceptional real estate experience and personalised service combined with an intimate understanding of our clients' needs.
DEVELOP THE LUXURY MARKET SEGMENT
LOCAL MARKET EXPERTISE
LICENSEES ? WHO ARE OUR
OUR
STRATEGY
Generate licensed brand partnerships to develop a market presence in sought-a er geographical areas of the world. Provide a demanding international clientele with personal service, local expertise and guidance in legal, fiscal and financial matters. Curate a portfolio of exceptional and prestigious properties to meet the specific needs of eclectic and sophisticated investors.
8
OUR
MISSION
Connecting a network of professionals through a brand that inspires confidence, quality of service and savoir-vivre. Encouraging individuality and respecting the uniqueness of each licensee, while providing advice, support, marketing assistance and brand recognition. Promoting the originality of interrelated, high-end real estate activities, through the established Carlton International partnership identity.
OUR
OFFER
Professional and responsive marketing and communication services,
Promotional campaigns to develop the Carlton International prestige,
Canvassing tools for real estate sales discovery,
Assistance with multi-lingual portfolio management so ware,
Customized marketing documentation and communication campaigns,
A powerful digital ecosystem through social networks.
Dedicated licence-holders home-page including geographical market details and professional expertise, WEBSITE Strong presence on the Carlton International Website exclusively reserved for licensed partners,
Statistical analysis of activities on the Website and social networks,
Instantaneous and direct transfer of website inquiries.
YOUTUBE 968 followers SUBJECTS LIFESTYLE | PROMOTIONAL EVENTS
NEWSLETTERS 20 000 contacts SUBJECTS PROPERTIES | LIFESTYLE | EXPERTISE | ARTICLE | RECRUITEMENT | EVENTS | RENTALS | EXCLUSIVE
INSTAGRAM 6260 followers SUBJECTS PROPERTIES | RECRUITMENT EVENTS| LIFESTYLE | EXPERTISE
FACEBOOK 1900 followers SUBJECTS PROPERTIES | RECRUITMENT EVENTS| CORPORATE CULTURE
LINKEDIN 4000 followers
SUBJECTS REFERENCES | RECRUITMENT EVENTS| PROMOTIONAL VIDEOS | CORPORATE CULTURE
IMPRESSION RATES 25K VIEWS
IMPRESSION RATES 15 221 VIEWS
IMPRESSION RATES 81 499 VIEWS 1,8 K LIKES
IMPRESSION RATES 95K VIEWS
IMPRESSION RATES 93% DISTRIBUTION +50% OPENINGS
FREQUENCY 3/WEEK
FREQUENCY 3/WEEK
FREQUENCY ON REQUEST
FREQUENCY 4/WEEK
FREQUENCY 3/MONTH
PACKS & TOOLS MARKETING
Each agency is autonomous : We provide you with the necessary marketing documents, to be adapted to your needs and communication strategy. The graphic identity remains identical and faithful to the brand. Communication around the brand, however, must follow the editorial line given upstream.
*Letters, postcards, flyers, etc...
AVAILABLE MARKETING TOOLS
Editorial line Business cards Canvassing material Social medias Newsletters Digital brochures
Catalogues Sales panels
WE HANDLE
You just provide the elements according to the editorial calendar. CARLTON INTERNATIONAL SOCIAL MEDIAS
NEWSLETTERS
Every month you provide a property reference for promotion.
BROCHURE
BROCHURE CARLTON GROUP (LIGHTWEIGHT) BROCHURE CARLTON GROUP (ELITE) AGENCY BROCHURE
FLIPPING BOOK (DIGITAL BROCHURE) PROPERTY PRESENTATION CATALOG
PROSPECTION
CANVASSING POSTCARDS POST CARDS FOR SOLD PROPERTIES NEIGHBOURHOOD PROMOTION MATERIAL CANVASSING LETTERS BUSINESS CARDS
OTHER TOOLS
DOCUMENT FOLDERS « WITH COMPLIMENTS » CARDS « FOR SALE » PANELS
CHÈRE MADAME, CHER MONSIEUR,
Nous sommes heureux de conserver une forte demande de la part d’une clientèle française et internationale, ayant exprimé un intérêt d’acquérir un bien dans les environs de votre propriété.
Il me semble que votre maison est à la vente et j’aimerais pouvoir la proposer à certains de nos clients en recherche active et exclusive.
Je serais ravie de vous rencontrer en vue de vous présenter Carlton Group et afin d’envisager une stratégie personnalisée qui maximisera le potentiel de votre bien. Notre approche professionnelle, discrète et notre réseau d'acheteurs soigneusement sélectionnés, garantissent un processus de transaction fluide et ecace et un confort à nos clients.
Dans l’attente et le plaisir de faire votre connaissance prochainement, je vous souhaite une agréable journée,
Cordialement,
DEAR MADAM, DEAR SIR,
PHILIP WEISER FOUNDER & CEO
We are pleased to confirm that we are monitoring a high demand from domestic and international clientele, who has expressed interest in purchasing a home in your area.
+33 (0)6 14 34 13 14 PHILIP@CARLTON-GROUP.COM
It came to my knowledge that you are selling your property and I would be delighted to recommend it to our active and exclusive buyers.
PROPERTY SALES
It would be wonderful to meet so I can introduce the Carlton Group and discuss with you a bespoke strategy that will enhance your home and maximise its sale. Our professional, discreet approach and carefully selected buyers network ensure a smooth and ecient process throughout the transaction and a peace of mind to our clients.
VILLA RENTALS
PROPERTY MANAGEMENT
WE LOVE FRENCH RIVIERA CANNES
HOTEL BROKERAGE
Looking forward to the opportunity and the pleasure of a meeting with you,
230 ROUTE DES DOLINES 06560 VALBONNE +33 (0)4 93 95 11 11
Kindest regards,
WWW.CARLTON-INTERNATIONAL.COM
THOMAS MEUNIER PROPERTY CONSULTANT
+33 (0)6 19 18 36 29 THOMAS@CARLTON-GROUP.COM WWW.CARLTON-INTERNATIONAL.COM
1119 ROUTE DE LA COLLE 06570, SAINT-PAUL-DE-VENCE +33 (0)4 93 95 11 11
Oces: Antibes - Saint-Tropez - Valbonne - Saint-Paul de Vence - Saint-Jean-Cap-Ferrat - La Garde-Freinet - Algarve - Alsace - Bade Baden - Marbella Head Oce: 230 route des Dolines, 06560 Sophia-Antipolis + 33 (0)4 93 95 11 11 - info@carlton-group.com - www.carlton-international.com
NEWSLETTER WELCOME TARGET : 15.000 CONTACTS
NEWSLETTER COLLECTION TARGET : 15.000 CONTACTS
MONTHLY
TIMELINE
WEEK 1
WEEK 2
LINKEDIN CORPORATE ARTICLE ABOUT LICENSEES : INTERVIEW AGENCY TEAM ...
INSTAGRAM / FACEBOOK
TYPE : POST AND STORY CONTENT : PROPERTY REFERENCE
WEBSITE BLOG ARTICLE ABOUT LICENSEES
YOUTUBE OUR PROFESSIONAL VIDEOS 1 PROPERTY
FRONT PAGE SHOWCASING VIDEO ABOUT LICENSEES
WEEK 3
WEEK 4
LINKEDIN TYPE : POST AND STORY CONTENT : TEAM AND AGENCY
INSTAGRAM / FACEBOOK TYPE : POST AND STORY CONTENT : TEAM AND AGENCY
LICENSEES OUR
IN ALGARVE
We are proud to announce our brand partner in Almancil, active in Portugal since 2015. Our Central Algarve estate agency has established itself as a key player in the Portuguese market. Its primary ambition is to provide our clients with comprehensive support at every stage of their property transactions, whether buying, selling or renting.
ALGARVE
IN STRASBOURG & IN BADEN BADEN
Baden, Alsace, and the Palatinate, each of these regions is a unique holiday destination in its own right, o ering a variety of diverse landscapes. Nestled between the Rhine River, the Black Forest, Kraichgau, the Palatinate Forest, and the Vosges Mountains, discover the diversity and beauty of this welcoming environment. Experience Franco-German hospitality, cultural diversity, and the culinary delights of this Franco-German duo.
STRASBOURG
BADEN-BADEN
We are thrilled to announce the beginning of our new partnership with Marbella Dream Living, in the heart of the magnificent Costa del Sol ! Join us on this adventure and discover, like Marbella Dream Living, how you can benefit from our expertise and support to thrive in the luxury real estate business. We look forward to sharing our passion for luxury real estate with you in your region. IN MARBELLA
MARBELLA
A PARTNER BECOME
Reserve the CARLTON INTERNATIONAL brand license for exceptional properties and luxury real estate transactions. THE CARLTON INTERNATIONAL APPROACH
FINANCIAL TERMS AND CONDITIONS
Acquisition of trademark license rights : Financial terms vary according to the size of the geographical sectors reserved exclusively for the licensee, as well as the number of oces and consultants and potential market importance.
Create or use your brand name for the mid-range transaction category.
FIDUS & AUDAX
+33 (0)6 21 34 26 82 | simone@carlton-group.com | 230 route des Dolines, 06560 Valbonne
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