THE BRAND LICENCE
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SUMMARY
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WHO ARE WE ? WHO ARE OUR LICENSEES? OUR STRATEGY OUR MISSION OUR OFFER MARKETING PACKS & TOOLS MONTHLY TIMELINE OUR LICENSEES BECOME A PARTNER
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WHO ARE WE ?
WE ? Who are
TEAM OF 50 CONSULTANTS MULTILINGUAL & DYNAMIC
Partners in Germany BADEN-BADEN
30 YEARS ON THE FRENCH RIVIERA MARKET
A PRESTIGIOUS INTERNATIONAL NETWORK
SPECIALIST IN PRESTIGE REAL ESTATE
DEDICATED TEAMS TO MAXIMISE OUR DEVELOPMENT
Company Headquarters VALBONNE - SOPHIA ANTIPOLIS
Partners in Portugal ALMANCIL - ALGARVE
Partners in France ANTIBES, CANNES, VALBONNE, SAINT-TROPEZ, SAINT-PAUL-DE-VENCE, SAINT-JEAN-CAP-FERRAT, LA GARDE-FREINET, MOUGINS, STRASBOURG
WHO ARE OUR LICENSEES ?
LICENSEES ? Who are our
OUR VISION IS TO CREATE A PRESTIGIOUS NETWORK THANKS TO A STRONG AND INTERNATIONAL BRAND.
INDEPENDENT REAL ESTATE CONSULTANTS
OPEN TO NETWORKING
TO BE RECOGNIZED AS EXPERTS IN OUR GEOGRAPHICAL AREA WITH A SPECIFIC UNDERSTANDING OF LOCAL MARKET TENDENCIES.
IDENTIFY WITH A STRONG BRAND
DEVELOP THE LUXURY MARKET SEGMENT
WE AIM TO EXCEED EXPECTATIONS BY USING THE RIGHT CONNECTIONS AND EXPLOITING THE CARLTON INTERNATIONAL BRAND NETWORK.
LOCAL MARKET EXPERTISE
OUR DEDICATED TEAMS ASPIRE TO OFFER AN EXCEPTIONAL REAL ESTATE EXPERIENCE AND PERSONALISED SERVICE COMBINED WITH AN INTIMATE UNDERSTANDING OF OUR CLIENTS' NEEDS.
OUR STRATEGY
STRATEGY Our
GENERATE LICENSED BRAND PARTNERSHIPS TO DEVELOP A MARKET PRESENCE IN SOUGHT-AFTER GEOGRAPHICAL AREAS OF THE WORLD.
PROVIDE A DEMANDING INTERNATIONAL CLIENTELE WITH
PERSONAL SERVICE, LOCAL EXPERTISE AND GUIDANCE IN LEGAL, FISCAL AND FINANCIAL MATTERS.
CURATE A PORTFOLIO OF EXCEPTIONAL AND PRESTIGIOUS PROPERTIES TO MEET THE SPECIFIC NEEDS OF ECCLECTIC AND SOPHISTICATED INVESTORS.
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OUR MISSION
CONNECTING A NETWORK OF PROFESSIONALS THROUGH A BRAND THAT INSPIRES CONFIDENCE, QUALITY OF SERVICE AND SAVOIR-VIVRE. ENCOURAGING INDIVIDUALITY AND RESPECTING THE UNIQUENESS OF EACH LICENSEE, WHILE PROVIDING ADVICE, SUPPORT, MARKETING ASSISTANCE AND BRAND RECOGNITION. PROMOTING THE ORIGINALITY OF INTERRELATED, HIGH-END REAL ESTATE ACTIVITIES, THROUGH THE ESTABLISHED CARLTON INTERNATIONAL PARTNERSHIP IDENTITY. MISSION Our
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OFFER Our OUR OFFER
PROFESSIONAL AND RESPONSIVE MARKETING AND COMMUNICATION SERVICES
PROMOTIONAL CAMPAIGNS TO DEVELOP THE CARLTON INTERNATIONAL PRESTIGE
CANVASSING TOOLS FOR REAL ESTATE SALES DISCOVERY
ASSISTANCE WITH MULTI-LINGUAL PORTFOLIO MANAGEMENT SOFTWARE
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CUSTOMIZED MARKETING DOCUMENTATION AND COMMUNICATION CAMPAIGNS
A POWERFUL DIGITAL ECOSYSTEM THROUGH SOCIAL NETWORKS.
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OUR OFFER
WEBSITE
STRONG PRESENCE ON THE CARLTON INTERNATIONAL WEBSITE EXCLUSIVELY RESERVED FOR LICENSED PARTNERS
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DEDICATED LICENCE-HOLDERS HOME- PAGE INCLUDING GEOGRAPHICAL MARKET DETAILS AND PROFESSIONAL EXPERTISE
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STATISTICAL ANALYSIS OF ACTIVITIES ON THE WEBSITE AND SOCIAL NETWORKS
INSTANTANEOUS AND DIRECT TRANSFER OF WEBSITE INQUIRIES
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OUR OFFER
Instagram 5 257 followers SUBJETCS PROPERTIES | RECRUITMENT EVENTS| LIFESTYLE | EXPERTISE
Facebook 1900 followers SUBJETCS PROPERTIES | RECRUITMENT EVENTS| CORPORATE CULTURE
Youtube 968 followers SUBJETCS LIFESTYLE | PROMOTIONAL EVENTS
IMPRESSION RATES 95K VIEWS
IMPRESSION RATES 15 221 VIEWS
IMPRESSION RATES 81 499 VIEWS 1,8 K LIKES
FREQUENCY 3/WEEK
FREQUENCY ON REQUEST
FREQUENCY 3/WEEK
Linkedin 1900 followers
Newsletters 20 000 contacts
SUBJETCS REFERENCES | RECRUITMENT EVENTS| PROMOTIONAL VIDEOS | CORPORATE CULTURE
SUBJETCS PROPERTIES | LIFESTYLE | EXPERTISE | ARTICLE | RECRUITEMENT | EVENTS | RENTALS | EXCLUSIVE
IMPRESSION RATES 93% DISTRIBUTION +50% OPENINGS
IMPRESSION RATES 25K VIEWS
FREQUENCY 4/WEEK
FREQUENCY 3/MONTH
SOCIAL MEDIA
PACKS & TOOLS Marketing EACH AGENCY IS AUTONOMOUS: WE PROVIDE YOU WITH THE NECESSARY MARKETING DOCUMENTS, TO BE ADAPTED TO YOUR NEEDS AND COMMUNICATION STRATEGY. THE GRAPHIC IDENTITY REMAINS IDENTICAL AND FAITHFUL TO THE BRAND. COMMUNICATION AROUND THE BRAND, HOWEVER, MUST FOLLOW THE EDITORIAL LINE GIVEN UPSTREAM.
*LETTERS, POSTCARDS, FLYERS, ETC...
AVAILABLE MARKETING TOOLS
EDITORIAL LINE BUSINESS CARDS CANVASSING MATERIAL SOCIAL MEDIAS NEWSLETTERS DIGITAL BROCHURES CATALOGS SALES PANELS
WE HANDLE
YOU JUST PROVIDE THE ELEMENTS ACCORDING TO THE EDITORIAL CALENDAR CARLTON INTERNATIONAL SOCIAL MEDIA EVERY MONTH YOU PROVIDE A PROPERTY REFERENCE FOR PROMOTION NEWSLETTERS
Our Licensees
WE ARE PROUD TO ANNOUNCE OUR BRAND PARTNER IN ALMANCIL, ACTIVE IN PORTUGAL SINCE 2015. OUR CENTRAL ALGARVE ESTATE AGENCY HAS ESTABLISHED ITSELF AS A KEY PLAYER IN THE PORTUGUESE MARKET. ITS PRIMARY AMBITION IS TO PROVIDE OUR CLIENTS WITH COMPREHENSIVE SUPPORT AT EVERY STAGE OF THEIR PROPERTY TRANSAC- TIONS, WHETHER BUYING, SELLING OR RENTING. IN ALGARVE
Algarve
Carlton international differentiates itself from other brands through a highly personalized, high-quality approach to service. It has extensive experience in the seasonal rental of luxury and a large pool of clients ready to spend quality vacation in the Algarve.
Francois Coizy Owner
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BADEN, ALSACE, AND THE PALATINATE, EACH OF THESE REGIONS IS A UNIQUE HOLIDAY DESTINATION IN ITS OWN RIGHT, OFFERING A VARIETY OF DIVERSE LANDSCAPES. NESTLED BETWEEN THE RHINE RIVER, THE BLACK FOREST, KRAICHGAU, THE PALATINATE FOREST, AND THE VOSGES MOUNTAINS, DISCOVER THE DIVERSITY AND BEAUTY OF THIS WELCOMING ENVIRONMENT. EXPERIENCE FRANCO-GERMAN HOSPI- TALITY, CULTURAL DIVERSITY, AND THE CULINARY DELIGHTS OF THIS FRANCO-GERMAN TRIO. IN STRASBOURG & IN BADEN BADEN
Strasbourg
Baden-Baden
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WE ARE THRILLED TO ANNOUNCE THE BEGINNING OF OUR NEW PARTNERSHIP WITH MARBELLA DREAM LIVING, IN THE HEART OF THE MAGNIFICENT COSTA DEL SOL! JOIN US ON THIS ADVENTURE AND DISCOVER, LIKE MARBELLA DREAM LIVING, HOW YOU CAN BENEFIT FROM OUR EXPERTISE AND SUPPORT TO THRIVE IN THE LUXURY REAL ESTATE BUSINESS. WE LOOK FORWARD TO SHARING OUR PASSION FOR LUXURY REAL ESTATE WITH YOU IN YOUR REGION IN MARBELLA
Marbella
A PARTNER Become
RESERVE THE CARLTON INTERNATIONAL BRAND LICENSE FOR EXCEPTIONAL PROPERTIES AND LUXURY REAL ESTATE TRANSACTIONS. CREATE OR USE YOUR BRAND NAME FOR THE MID-RANGE TRANSACTION CATE- GORY. THE CARLTON INTERNATIONAL APPROACH
FINANCIAL TERMS AND CONDITIONS
ACQUISITION OF TRADEMARK LICENSE RIGHTS: FINANCIAL TERMS VARY ACCORDING TO THE SIZE OF THE GEOGRAPHICAL SECTORS RESERVED EXCLUSIVELY FOR THE LICENSEE, AS WELL AS THE NUMBER OF OFFICES AND CONSULTANTS AND POTENTIAL MARKET IMPORTANCE.
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PROSPECTION CANVASSING POSTCARDS POST CARDS FOR SOLD PROPERTIES NEIGHBOURHOOD PROMOTION MATERIAL CANVASSING LETTERS BUSINESS CARDS
BROCHURE BROCHURE CARLTON GROUP (LIGHTWEIGHT) BROCHURE CARLTON GROUP (ELITE) AGENCY BROCHURE
FLIPPING BOOK (DIGITAL BROCHURE) PROPERTY PRESENTATION CATALOG
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MARKETING PACKS & TOOLS
OTHER TOOLS DOCUMENTS FOLDERS « WITH COMPLIMENTS » CARDS « FOR SALE » PANELS
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TIMELINE Monthly
NEWSLETTER WELCOME TARGET : 15.000 CONTACTS
NEWSLETTER COLLECTION TARGET : 15.000 CONTACTS
WEEK 1
WEEK 2
LINKED IN CORPORATE ARTICLE ABOUT LICENSEES : INTERVIEW AGENCY TEAM ...
INSTAGRAM / FACEBOOK TYPE : POST AND STORY CONTENT : PROPERTY REFERENCE
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WEBSITE BLOG ARTICLE ABOUT LICENSEES
YOUTUBE OUR PROFESSIONAL VIDEOS 1 PROPERTY
FRONT PAGE SHOWCASING VIDEO ABOUT LICENSEES
WEEK 3
WEEK 4
LINKED IN TYPE : POST AND STORY CONTENT : TEAM AND AGENCY
INSTAGRAM / FACEBOOK TYPE : POST AND STORY CONTENT : TEAM AND AGENCY
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AUDAX &
FIDUS
+33 (0)6 21 34 26 82 | simone@carlton-group.com |230 route des Dolines, 06560 Valbonne
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